Marketing Changing Essay

Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that Estee Lauder have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Rethinking and reformulating the organization on the other hand, entail the consideration of several factors such as various processes, technology, the environment as well as the success factors of people (Cohen and Moore, 2000). Hence, in order to bring out exceptional customer services within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein, 1997).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The creation or formulation of a marketing communication plan is essential for all industries. In most cases, communication is necessary to mobilize support, remove uncertainty, establish acceptance, and most importantly, reduce the risks. Oftentimes, the implementation of marketing communication strategy through for example, new product or new initiative, requires enormous allocations for both staff and financial resources. Hence, all efforts and resources must not go to waste; they must all be directed towards the objective of the company (Neumann and Sumser, 2002). Several disadvantages can be obtained due to inadequate planning of the marketing communication strategy. For instance, it could lead to productivity losses, including loss of both existing and new staff and economic loss. The absence of a marketing communication plan may also lead to false starts and personal losses, which can occur as stakeholders become frustrated and disappointed over the general mission (Neumann and Sumser, 2002). On the bright side, these losses are avoidable. In support of the creation of a marketing communication plan, Shimp (2003) had noted that the efficacy of marketing communication lies on four major aspects. These aspects state that marketing communication should be clearly positioned; directed to a particular target market, created to achieve a specific objective; and undertaken to accomplish the objective within the budget constraint. According to Byron in 2006, Estee Lauder debuted its first-ever online campaign for its flagship brand, with ads promoting its newest anti-aging product, Advanced Night Repair Concentrate. The campaign includes a dedicated site at www.thelittlebrownbottle.com, advertisements on blogs and a sponsored MSN.com site called `Night Spa.` The company declined to quantify the cost, although it said the online budget was coming out of money normally spent on traditional media. Està ©e Lauder spent about $60 million advertising its namesake brand last year, according to a person familiar with the matter. Under the marketing plan, clear positioning is identified through the determination of the Estee Lauder’s Advanced Night Repair Concentrate, its image to the customers as well as its competitors. In terms, of market communications, these aspects are also related. Marketing communication must be clearly positioned in such a way that its objective and strategy places the product over all other competitors. An advertisement for instance, must be able to stand out to the consumers so as gain a stronger foothold within the market. Popular commercial statements for instance, also create clear positioning out of marketing communication. Estee Lauder for example is known for its main mission, which states that the company’s purpose is to create value for customers to earn their lifetime loyalty. Through this popular slogan, Estee Lauder clearly positions itself in most retailers that provide everything the customer needs so as to gain their patronage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By means of studying the competitors, Estee Lauder can apply a marketing communication strategy that will clearly position its product to the target market. This aspect of marketing communication can be explained further by understanding customer relationship management. By establishing good relations with the company’s customers, clear positioning of marketing communications can be attained. The implementation of customer relationship management (CRM) through the comprehensive approach can provide the company considerable competitive advantage. This aspect is very much essential to this time considering that most services or products offered by companies have certain similarities (Lowenstein, 1997). Strategy perhaps, is the most important key to the successful implementation of customer relationship management. In order to do so, company management must realize that, either directly or indirectly, the achievement of its goals contributes much to the customers’ or clients’ general experience with the company. Successful incorporation of people, process and technology is probably the most efficient strategy in CRM implementation. This system begins with the purposeful and dedicated alignment of the processes employed by the management. These include the planning, organizing, directing and controlling procedures, which are all geared towards the customers (Cohen and Moore, 2000). Thus, customer management relationship, also referred to as customer service management, encompasses more than the attainment of customer satisfaction. This change management is a balance between enhanced company processes and renewed objectives. In other words, customers should also feel that the companies and businesses they support and patronize give due importance, essentiality and vitality to their operations (Cohen and Moore, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing communication must be created to achieve specific objectives. Upon the identification of the target market, the company must then formulate the message it wants to relay to its audience. This is also referred to as the company’s value proposition. The creation of the objectives of marketing communication is important so as to cause an impact or effect to the each member of the target audience in spite of the extensive communication noise (Neumann and Sumser, 2002). In a way, the identification of the objectives will help the company come up with communication methods that will it stand out or different from the rest. The consumers need to understand fully how the communication message will affect them. If it is a relevant message, and they are able to decipher its effect on them, the company will be able to successfully communicate the message.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The objectives of marketing communication are interconnected with the activities the company can apply for effective communication as well as its target market. For instance, the company aims to improve and broaden its services to its customers. In order to do this, the company applied a strategy through the use of the internet. Considering that some customers are working on the field, this strategy will only work for customers who work on online environments. Hence, the company must apply a marketing communication strategy that is applicable for all targets. In addition to the consideration of the total target market, each individual must be exposed to the company’s message several times so as to establish a stronger connection. This can be achieved through the use of several strategies such as the conduction of various events, online marketing, direct mail or advertising.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Basically, the objectives of companies for employing marketing communication are concentrated on the enhancement of customer services, augmentation of market coverage, increased company profit or introduction of a new product or services. In order to achieve these objectives, companies apply various forms of strategies. The tremendous growth of technological advancement has become the driving force of contemporary industries.   The diffusion of the internet has revolutionized the business arena.   The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999).   E-marketing is a powerful tool used by different business organizations around the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field.   In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive.   From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy.   Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient method used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication. Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their development of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply. At present, people, particularly those in the business arena, tend to engage themselves within the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet.   Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. Marketing is indeed a complex combination of several factors. Within the concept of effective marketing communication, an effective plan must involve clear positioning, identification of the target market, establishment of specific objectives and strategy implementation within budgetary constraints. In order to successfully apply marketing communications, companies must be able to integrate all these factors, such as the ones exemplified by Estee Lauder to its retailers. References Cohen, S. & Moore, J. (2002). Today’s Buzzword: CRM. Public Management, 82 (4), 10. Donthu, N. & Garcia, A. (1999). The Internet shopper. Journal of Advertising Research, 39 (3), 52-58. Lowenstein, M.W. (1997). The Customer Loyalty Pyramid. Westport, CT: Quorum Books. Neumann, E. & Sumser, R. (2002). Marketing Communications: A Vital Element of Achieving Change. The Public Manager, 31 (4), 9+. Shimp, T.A. (2003). Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication. Sixth Edition. Southwestern: Thompson.   

Lamb to the Slaughter Essay

Rohal Dahl’s short story, ‘Lamb to the Slaughter’, set in the early 20th century, isn’t your typical crime-fiction story, a murder is brewing. As the detectives strive for answers, eating away their only clue, Dahl communicates to the reader that the contrast is unexpected. A housewife, Mary Maloney, is expecting her husband home after a long day at work; unaware to the news he carries with him. Dahl never reveals the news to the readers, but gives them clues by Mary’s reactions. As the author continues the story, the readers sense a mood between Mr. and Mrs. Maloney. This serves the purpose of foreshadowing by hinting at a future problem or disagreement. Dahl uses several writing techniques such as language style, characterization, point of view, plot structure and setting to make the story more exciting and enjoyable. Lamb to the Slaughter, is written in their person to take most of the character’s personal feelings out of the story. Writing in third person is a stronger, more forceful type of writing because the main points and events stand out them selves without feelings getting in the way. One of the reasons authors write in third person is to dis-include themselves from the story. By using words like they, she and he, Dahl has excluded both himself and the reader from the story, creating a stronger, more enjoyable story. The first character introduced in the novel is Mary Maloney. Because it is only a short story, Dahl has left most of the physical features of the character out and focused more in the idiosyncrasies and actions of each character. Along the way Mary’s features are described but not in dept. Another way characters are revealed is by the way others react to them and how much emotion each character puts in their speech. Dahl has made sure that the readers feel intrigued by Mrs. Maloney’s character and how she changes from such an innocent woman to an emotionless murderer.

Classical Vs. Keynesian Models Essay - 922 Words

Classical vs Keynesian models Two economic models of thought are classical and Keynesian models. Each model takes a diverse approach to the economic education of financial policy, buyer behavior, and government spending. The classical model, which traces its origins to the 1770s, was the first systematic attempt to explain the determinants of the price level and the national levels of real GDP, employment, consumption, savings, and investments. Classical economist Adam Smith and others assumed that all wages and prices were flexible and that competitive markets existed throughout the economy. Classical economic theory is fixed in the theory of an (no government) unrestrictive economic market. This model especially its focus toward macroeconomics relies on four major assumptions: pure competition exists, wages and prices are flexible, people are motivated by self-interest, and people cannot be fooled by money illusion. Flexible Prices are the prices of everything; supplies, employment (incomes), property (rent), etc. must be mutually ascending and descending. However, in truth, it has been perceived that these prices are not as freely elastic downwards as they are upwards, due to a multiplicity of market limitations, resembling unions, and laws. Flexible prices confirm that markets regulate to equilibrium and decrease deficiencies and overages. Say s Law proposes that the aggregate production in an economy must generate an income enough to purchase all the economy sShow MoreRelatedKayne vs Hayek1370 Words   |  6 PagesChanya Udomphorn ID# 5380040 Macroeconomics Mr. Rattakarn Komonrat Keynes vs. Hayek Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of the whole economy. Macroeconomists study aggregated indicators such as GDP, unemployment rates, and price indices to understand how the whole economy functions. 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The payoff for understanding economics in production, supply chain management, marketing, and pricing, will ultimately help your company increase revenues, improve your competitive position, and improve your bottom line. Micro vs. Macro Economics The field of economics is split into two distinct branches. Microeconomics covers the functioning of individual markets for goods and services. It addresses how these markets are structured and how the pricing of goods and servicesRead MoreThe Classical Model Of Economics1431 Words   |  6 Pagesmotivation and result in more advances in technology. His model of capitalism was on the basis of freedom and selfishness as a motivator for society. It was also on the basis that the economy would go through recessions and expansions but fix itself. Recessions are periods in the economy in which unemployment goes up, while profits and spending goes down; a slowdown of the economy. An expansion is essentially the exact opposite. 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Macroeconomists develop models that explain the relationship between such factors as national income, output, consumption, unemployment, inflation, savings, investment, international trade and international finance. In contrast, microeconomics is primarily focused on the actionsRead MoreEconomics of Obesity: Health as a Luxury Good2890 Words   |  12 PagesUltimately, the creation of the iTunes model proved to be a solution for the problem of music downloading. Artists could provide singles at a price, but the price was sufficiently low enough to encourage the young user to download more songs than he would be capable of were he only permitted to buy CDs. This created some incentive for consumers to purchase more music and to be more experimental while still keeping in place some of the positive aspects of the free Napster model. iTunes has r esurrected the

Racism, Feminism, And Sexism - 1450 Words

We ve all heard it and seen it before, the many opinions and large voices that speak out on important matters. But, do we ever consider the true meaning on these important matters, or do we tend to listen to everyone else s thoughts to form our own? Racism, feminism and sexism are all three very common issues that many seen throughout the news stations and the media. We all talk about how important making a change and standing up for what is right, but no one speaks up or says anything when a topic like these three are becoming more relevant, that is until recently. The world is always evolving and within the past few months we have been able to witness the words and actions of those around us increase. The amounts of stories, riots, and†¦show more content†¦My husband and I met over five years ago when he arrived at West Virginia University as a transfer student from the Middle East. Like I stated, we have been together for five years and still to this day, the amount of lo oks and comments we receive is unbelievable. My own grandfather, who is a pastor, talks about my relationship and puts thoughts into my family s mind on how my husband will treat me with no respect and force me to become something I am not. My Grandfather has never met my husband before, but continues to share these rumors in hopes that I will decide leave him. Another example would be when I am out and I have to give my name and my husband s name, I always get the response, Yeah, I can see why you didn t take his last name. Individuals assume that I did not take my husband s last name because of the length and the unfamiliar sound of it, but it is actually a part of his culture for women to keep their own last name. I had thought we lived in a day in age where all types of races became accepted, but I was very wrong. My husband treats me better than anyone in this world has and to think that people would judge him based on his skin color and for his religious beliefs is ridiculous . Racism is very much still around and having experienced it myself, it can make anyone feel degraded and less of a human being. I will always fight for equal race and I hope one day weShow MoreRelatedBlack Feminist1005 Words   |  5 PagesPress). Black feminism argues that sexism, social class oppression, and racism are inseparably bound together (Collins). The feminist movement has been around since the 1880s when the word â€Å"Feminism† appeared in the French language (Collins). The word found traction in Britain in the 1890s, and the United States in 1910, feminism sought to influence popular culture by its very presence and by its persistent demands to be recognized as the official voice of all women (â€Å"What is Feminism†). Although theRead MoreAnalysis Of Bell Hooks And Frantz Fanon1401 Words   |  6 PagesBoth philosophers, bell hooks and Frantz Fanon, address the problem of equality. In Feminism is for Everybody, hooks defines feminism as a movement to end sexism, sexist exploitation, and oppression. Hooks begins by stating feminism is for everybody (2000) and that it is an attempt to end sexism though reform feminism. In â€Å"Racism and Culture,† Fanon investigates whether ending racism is due to cultural relativity. In the book by Gloria Anzaldua Borderlands/La Frontera, she describes the personalRead MoreBlack Women And Feminism By Bell Hooks Ain t I A Woman1717 Words   |  7 Pagesoppressed since they first arrived to the American colonies. Bell Hooks’ Ain’t I a Woman: Black Women and Feminism traces the steps of slavery to the feminist movements in the 1970s. 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Common Sense Primary Source Critique - 903 Words

Primary Source Critique: Jacobs, Harriet Ann (â€Å"Linda Brent†), Common Sense Due: November 10, 2013 Common Sense, by Thomas Paine, is a pamphlet that was written in 1775-76. Paine’s purpose for this writing was to be an encouragement to the general people of the thirteen colonies to seek declaration of their independence from Great Britain. Paine’s desire to connect with the common people is evident in his plain and easy to understand writing style; he wrote in an educated, but straight-forward manner. Dubbed a â€Å"political quack† by Loyalist, James Chalmers of Maryland in the Plain Truth (New), and accused of producing a â€Å"crapulous mass† by none other than John Adams, we see just two examples of the many attacks on Paine, who prevailed to†¦show more content†¦First, society grows; a government becomes needed, and in turn laws. Next, because of growth and the inability to gather the people all together, elections become needed. He describes these simple concepts as â€Å"the best balance between government and society† (Paine, n.p ag.). After clearly explaining to the people his ideas, he uses his concepts to discredit the â€Å"monarchial and aristocratic tyranny† (Paine, n.pag.) in the English Constitution. He further examines the lack of appropriate checks and balances, and charges it as unable to â€Å"be the gift of a wise people† (Paine, n.pag.). In this section, Paine successfully illustrates an expectation of appropriate government, in a basic construction that puts organization to the public’s desires. In Section II, Of Monarchy and Hereditary Succession, he incites the spirit of Americans that lives on today by talking of mankind’s â€Å"equality in the order of creation† (Paine, n.pag.). He uses biblical foundation to discredit the fallible distinction of king and subjects. He also discredits a government of mixed state and warns of the concentration of power. Paine’s building on biblical reference in relation to equality and natural rights is clearly written in the value held by the majority, and expresses his commitment to the people. In Section III, Thoughts on the Present State of American Affairs, Paine presents appropriate course of action in the form of independence in dissatisfaction ofShow MoreRelatedThe Study Of Terrorism By Richard Jackson, Lee Jarvis, Jereon Gunning, And Marie Breen Smyth988 Words   |  4 Pagesfield, primarily due to the world’s interest in the subject matter. Although death by terrorist attack is rare in the United States, as common as death by asteroid or comet (Jackson 2011: 132-133), many citizens view it as a primary concern that threatens the nation. Because of the world’s fear of terrorism, it has gained a huge budget of its own and has become a primary topic/focus. 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In interperting The Unicorn is Found (Figure 1), it is important to realize that Adorno’s beliefs are governed by the notion that rationality of theRead MoreTypes Of Christian Ethics By H.richard Niebuhr1677 Words   |  7 Pagesthan as a constructive argument for a particular approach to Christian ethics. Yoder, Yeager, and Stassen offer three critical readings of Niebuhr’s understanding of the relation of faith to social justice, and offer their own perspectives on the common topic. I. Types of Christian Ethics by H.Richard Niebuhr 1. Various Ways of Typing Christian Ethics V No absolute types of Christian morality can be discerned, but there are various points of view from which the individual historical phenomenaRead MoreSociology as a Perspective 1332 Words   |  6 Pagesfamily contributes to economic growth as it produces human labour thereby maintaining capitalism (Marsh 1996). Family impacts an individual’s lifestyle, norms, values and also shape’s their primary socialisation. 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Political Social Networking and Democratic Consequences

Question: Discuss about the Political Social Networking and Democratic Consequences. Answer: Introduction Social media networking sites which basically termed as virtual world has gained very good popularity and growth in a very short time so has given task to the researchers worldwide for the attention seek towards this online sites to conduct a proper research and take the ideas of why is it so attracting. Here we would be discussing some case studies for which the author has been researching and found the argumentative skills of either companions and result them (Aldrich, 2012). With the time the image for the usage of these sites has been increasing and was attracting the adults and teenagers. The impact of this obsessiveness is given the path for the arguments on these cases which have been drawn from the conclusions of various research studies, although it has been said that there are both positive and negative impacts (Bode et al., 2014). The social networking being the hot topic at the present day has many issues as well as awareness of the topics but should be used in a correct manner. There are some case studies for which the detailed argumentative presentation is reported regarding various issues by researching them by the authors (Campbell, 2013). Any organization while hiring an employee would collect the details from all aspects including the privacy concerns of the employees. This formality is done in every organization so that their personal information could be of any official use when required. But the privacy information of the employee should be securely maintained by the organization otherwise it would lead to major consequences and would ruin the reputation of the organization. From the analysis carried on the major consequences that is faced by the employees and the employer is their subjection to the privacy laws (Cheston, Flickinger Chisolm, 2013). There are many privacy legislation laws applied to the personal information of the employee. In any federal government institutions the privacy issue of the employee is kept under the privacy Act. Employees are always responsible for making the collective arguments very often to note the practices done in privacy issue. For maintaining the business environment friendly the privacy of the employee should be respected and secured by law. Privacy is expected by the employees even if the resources of the company are used by them at the office premises. But the organization says that you are a part of the organization so a part of privacy should be given up. The basic information of the employee is needed for the employers for accounting their pay and other benefits which in turn gives them that the work efficiency is to the mark and is at safe zone. When the employee opposes it then the arguments starts saying if you are so much concern about your privacy then there is something that you are hiding. It has been found that that the possibilities of interfering in the employees private details are increasing compared to previous so the employee is concerned. At the same time the organization says that they know the limit of the information needed about the employee and would face the consequence under the right of privacy act if misused them. They even make sure and provide assurance that the personal information of the employee is not disclosed anywhere but except used for the purposes which are appropriate too (Campbell, 2013). Any personal information of the employee should be guaranteed by the employer that balance would be maintained and they should give reasonable answers if not it would lead to arguments of the situation. When preferred to collect the information from the employee they should be told with requirements of the information collection otherwise they argue saying why is it required? What company has to do with my privacy concerns? The other details of the arguments from the research studies include only necessary personal information should be taken by the employer by respecting to the lawful means or else they would argue why is it needed?. Employee should be aware that his personal information is being collected and would not be disclosed or used in any offensive manner. If consent is not collected then they can argue (DiMaggio Garip, 2012). If employee is misleading the privacy concerns of the organization and diverting the mind of other employees at work place then there would be harm to his position as his is ruining the privacy. If they agreed to work under such conditions then there would be a place of argument. The most privacy concerns by the organization regarding the employee were the health and safety of the person. Most of the researches conducted reveal the studies of this category in the workplace which has been found in an increasing concern. In research the employers and the higher officials were made to participate for the study though they were not willing to do so. The main objective of this issue is the maintenance of the privacy data securely by making it confidential is the part of the research (Fuchs, 2012). The consequences that are faced for breaching the privacy of the employees by the organization would lead to lawsuits. But the employees would be risking at various stages such as benefits would be affected, preserving of job would be difficult or any growth in the career might be at default. It would ultimately lead to the financial crisis of the employee. This would take place generally if the health condition of the employee is exposed which is a very private data (Fu chs, 2012). At the end the employee has all the rights to claim for the destruction of their private data at the legal law. So the employers area supposed to follow the practices mentioned about to get away from the consequences that leads to the reputation loss of the organization. In case of collective arguments the employees have the rights to legally argue with the employer for the consented information between them (Jurgenson, 2012). Maintaining privacy which is good is not avoiding the complaints of the employees; lawsuits etc. even if privacy is maintained under law or not the company should give importance to the privacy act at workplace and respect their trust which is a sign of good business organization. Social media, whatever the place might be it is given a lot of importance for getting updated each and every minute. It rather used for sharing information between people regarding the situations happening on moment. So the usage of social media sites in the organization is not usually entertained by the employers. The reason is that it might distract the employees from their work and the confidential information of the organization is on breach. In some companies the social media sites are blocked not giving access to those sites at the work place. Few employers are very much concern regarding this criterion of the organization and express disagree to such idea. Employers take such decision for the reputation of the company and to maintain the privacy of the data (Jurgenson, 2012). Employers involving this sites for the clearing of their doubts or discussing their personal information, about their jobs, and other benefits in the company at the work pace is not really appreciated by the organization. The company invests so much amount of money for their production that leads to the growth of the company as said by the researcher. He continues saying, wasting the productivity time during the office hours would affect the companys statistics and in turn the privacy concerns of the organization should be given importance by not revealing them on the social networking sites. The employers are not on the agreeing side of the usage of social media sites in the workplace though it would be the discussion of any topic (Jurgenson, 2012). With the advancement of technology many changes at the workplace has been taken place. It is affecting the employers revenue in a good and a bay way. According to the researcher Rosemary Haefner is giving the opportunity to the employees to share their achievements with their friends right from the work place. Utilizing the productivity time in such a way is denied by the organization. The use of social media at work place can ruin the opportunity of your position in the organization and can put you and your job at stake. If any unofficial information is shared through these sites then strong action is taken by the organization on the employee. But employee says objecting it that its their personal site where company should not get involved in it when the case study took place this was the argument aroused. From the studies it is revealed that 28 percent of the employees are meant to lose their jobs for using the social networking site in the work place for the work which is not related to the office. And another 18 percent of employees have to face the path of termination for using the social media sites for posting the office related work on the sites (Rennie Morrison, 2013). One of the employees says that to focus on the work at a stretch of 8 hours would not be possible so using the social media for relaxing is not a crime. But the organization counters it say ing it is a matter of privacy for the organization and the commitment of the employee towards the production time should not be given for other purposes and the responsibilities given to the employee should be fulfilled without any delay. Although the research also says that few companies where benefited because of the usage of social media sites by the employees. Having these breaks are being designated and offered by the company like two to three breaks for use of social media which would last for 15 minutes each. By such offers the mind will get boost up and gets refreshed so the growth in productivity was more than the normal is what the company experienced. But companies would definitely not encourage sharing of the companys profile and the employees job profile and the private information of the employee during the work day. This might be against the law and the legal policies of the employer (Selwyn, 2012). Sharing the information through social media sites might risk the employee and the employer at some point of time. If the account is hacked and it contains come confidential data then its a bad part for both of them. Were in turn the employees should face consequences from the organization too. This is like inviting the risk at your own end. To the conclusion it is recommended by the organization from many research studies that the few breaks given by employer for using the social media sites should be used in an effective manner without giving a way for the personal discussion about the employee and the private data of the organization (Subramaniam Nandhakumar, 2013). Since it corresponds to the productivity time of the employer and the confidential information which is supposed to be kept at the organizational level and not to be taken out of it or make any personal discussion regarding that. From the organization view its not appropriate for using the social sites at work place and the employee should own the personal responsibility of it. The organization can put fair policy for employees regarding the usage of social media sites during the work hours. If the employer looks from the employee point of view rather considering himself as the official and pointing out the employees situation, then a win-win situation can occur. Employer themselves would be using the social media sites though it might not be during the office hours but taking the employee situation in mind can make a good deal. A new model of work day should be planned and make the working situation flexible by the employee to the employees is what the research study says about (Zhou, Zhang Zimmermann, 2013). By considering the important aspects that are being affected by using the social media by employees should be figured out by the company is what the employee feels. But the employer says that this is not the deal made while recruiting them their time should be purely dedicated to the productivity time later can plan other works. But as a part of discussion they have mentioned the terms productivity which should be given by the employee to the maximum as expected and employee satisfaction by this rule is also given importance. So it was asked do you have any thoughts. Will this kind of working model sounds interesting? Later affair decision was taken by the organization which interested the employees too and turned out to be a win-win solution. Managers has identified the potential usage of social media and found out the way by inducing the strategies of communication into it and gave some tasks to the employees (Selwyn, 2012). Employees were asked to find out the efficient solutions by using sites for the processes which are not working and find out the way to get out of the issue. Get awareness about the business by responding to the comments and the doubts posed by the customers by following them in the sites. Its a kind of opportunity for making the work environment happening by making them get involved with the work at the same time with the social media sites this was an outrageous plan designed by the organizations for improving the growth of the company from all aspects. They can keep group discussions with other members of the organization and think over the procedures that can improve the infrastructure of the organization and would lead to the growth is the other method of relaxation and getting away from social media sites. The relaxing time can be used in a more effective way by sharing the information and getting in touch with other branch members by creating one internal blog for the company (Jurgenson, 2012). Employers in turn should understand the flexible practices of working and should have access for them. Whenever required accessibility to the social media sites should be given as it known that employee would make usage of it fair enough without putting the organizations fame in stake. The correct policies and the right technologies should be enabled for the flexible working environment of the employees. This would definitely lead to the productivity improvement in the organization. The organizations has found a better option of using the social networking site by creating an internal site within the company and allowing the employees to use and get connected with the team members and the entire organization. Its main objective is to share the information between the employees, increase the usage of internal net connection and to incorporate the social behavior inside the industry (Jurgenson, 2012). Researchers made a statement that now employees are able to surf the net and have access to the network sites that too during the working hours which made them flexible for working at a stretch without any complains this was the fair deal done to win a situation by the employer. They got an opportunity of discussing any matter but within the organization regarding their issues, either work related or so their job roles etc. (Jurgenson, 2012). To the conclusion now it has become a fair deal between employers and the employee without any further glitches and not causing any harm to the organizations productivity time, employee work responsibilities and the privacy data. Conclusion Ideally the researcher gave a paradox statement stating that the use of social media sites would benefit the organization at the same time it is the result of depletion of the reputation. But a way has been worked out for the implementation of new working model which has given the positive results. Previously also the outcomes were conflicting that usage of social networking sites during working hours was affecting the productivity but in few companies the productivity growth was found. But with new working models both the employees and the employees are in a win-win situation without any complaints s an internal networking site ash been created for their relaxation time. References Aldrich, H. E. (2012). The emergence of entrepreneurship as an academic field: A personal essay on institutional entrepreneurship.Research Policy,41(7), 1240-1248. Arquero, J. L., Romero-Fras, E. (2013). Using social network sites in Higher Education: an experience in business studies.Innovations in Education and Teaching International,50(3), 238-249. Bode, L., Vraga, E. K., Borah, P., Shah, D. V. (2014). A new space for political behavior: Political social networking and its democratic consequences.Journal of Computerà ¢Ã¢â€š ¬Ã‚ Mediated Communication,19(3), 414-429. Cheston, C. C., Flickinger, T. E., Chisolm, M. S. (2013). Social media use in medical education: a systematic review.Academic Medicine,88(6), 893-901. Campbell, D. E. (2013). Social networks and political participation.Annual Review of Political Science,16, 33-48. DiMaggio, P., Garip, F. (2012). Network effects and social inequality.Annual Review of Sociology,38, 93-118. Fuchs, C. (2012). Social networking sites and complex technology assessment.E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change: Power, Influence, and Social Change, 92. Goolsby, R. (2016). The Winds of Politics, Change, and Social Science Transformation in a Military Research Institution.Anthropologists in the SecurityScape: Ethics, Practice, and Professional Identity, 15. Jurgenson, N. (2012). When atoms meet bits: Social media, the mobile web and augmented revolution.Future Internet,4(1), 83-91. Loss, J., Lindacher, V., Curbach, J. (2014). Online social networking sitesa novel setting for health promotion?.Health place,26, 161-170. Little, K. (2013).Urbanization as a social process: an essay on movement and change in contemporary Africa. Routledge. Park, J. H. (2014). The effects of personalization on user continuance in social networking sites.Information Processing Management,50(3), 462-475. Rennie, F., Morrison, T. (2013).E-learning and social networking handbook: Resources for higher education. Routledge. Selwyn, N. (2012). Social media in higher education.The Europa world of learning, 1-10. Subramaniam, N., Nandhakumar, J. (2013). Exploring social network interactions in enterprise systems: the role of virtual coà ¢Ã¢â€š ¬Ã‚ presence. Information Systems Journal,23(6), 475-499. Zhou, L., Zhang, P., Zimmermann, H. D. (2013). Social commerce research: An integrated view.Electronic Commerce Research and Applications,12(2), 61-68.

Pestel Analysis Essay Example

Pestel Analysis Paper Petals is a new emerging florist in New Delhi (India), providing good quality flowers flower arrangements. Petals is becoming a flower brand in both quality and designs provides one-stop solution for all flower requirements including roses, orchid, etc. , be it for daily or occasional gifting or for floral decoration in weddings, corporate events and individual parties. Buy and send flowers to your loved ones with exotic and exquisite flower arrangements delivered in New Delhi and nearby places. Send flowers online to your near and dear ones on any of the occasions with our help at your ease and comfort. We assure you to deliver your order to your beloved within stipulated time schedule. Petals will redefined the concept of flower retailing, making even rare flowers readily available to the Indian consumers. Apart from its strong retail network of local outlets all around New Delhi, the company has a wide presence on net as well to provide you the comfort of buying and sending flowers online. At Petals you can buy flowers online and use our online delivery services for a huge range of products ranging from fresh flowers and artificial flowers to cakes chocolates to combo gifts and sweets etc. Our reliable and cost effective flower delivery service will makes us the leader in sending and buying flowers online. Send flower online in New Delhi and and show your loved ones that you really care for them! POLITICAL * ecological/environmental issues * current legislation home market * future legislation * international legislation * regulatory bodies and processes * government policies government term and change * trading policies * funding, grants and initiatives * home market lobbying/pressure groups * international pressure groups * wars and conflicts SOCIAL FACTOR A social aspect basically focuses on forces within society as family, friend’s neighbors and the media. These forces affect our attitude, interest and opinions. * With the changing lifestyle and increased s pending capacity of the middle class the use of flowers for gifting and decor purposes has increased. * The trend of celebrating Valentine’s Day, mother’s day etc. has also boosted flower sales. India being the land of festivals which also has a positive impact on flower sales. * Population changes also have a direct impact on supply and demand of flowers. With growing young population there is an increase in flower sales. ECONOMIC The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. The economic factor includes interest rates, taxation changes, economic growth, inflation and exchange rates. * Higher interest rates may deter investment because it’s cost more to borrow. A strong currency may make exporting of flower more difficult because it may raise the price in terms of foreign currency * Inflation may provoke higher wage demands for employee and raise costs of flower * Higher national income growth may boost demand for flower products. LEGAL ASPECTS * REGULATORY BODIES-Ministry of Commerce and WTO The laws made by ministry of commerce will decide our marketing within our country. WTO will decide the export and import of our product * High import tariff in African and European countries marketing sounds difficult. QUARENTINE LAWS Thrips, flowers and plant eaters and various diseases being major threat laws are made against them so these laws have to be followed while exporting our product. TECHNOLOGICAL * Makes it easy to reach the customers through Online Portals * Easy to connect with the customers -Customers can easily reach us through phone communication, mails, and web sites and can give their feedbacks. * Easy to Advertise and to reach people -It’s easy to make our presence on online portals and through social media websites. * Display Information and communications Online we can display our services, quality of flowers that we offer, price, and related services that are available * Global communications (easy to reach out to masses) -Media like print media, audio and audio-visual media had made it possible to reach out to a number of people at a time. * Consumer buying mechanisms * We can get to know what our customers actually demand and for what quality and quantity they go for by keeping record of the online purchase. * Increases competition between the competitors * Technology has made it easy to get information about rare variety and where are they found. We will write a custom essay sample on Pestel Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pestel Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pestel Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer